Ali Joumah

I'm a Berlin-based photographer specializing in behind-the-scenes fashion imagery. My work focuses on capturing the unfiltered, intimate moments that occur off the runway—where the true essence of fashion unfolds.

In 2024, I had the opportunity to document the backstage energy of the Ballertshofer Runway Show, where I aimed to portray the authentic emotions and candid interactions that define such events.

Additionally, I've collaborated with the fashion brand Arabsoda, contributing as a behind-the-scenes photographer and creative visionary. This role allowed me to delve into the brand's unique fusion of Middle Eastern and Western aesthetics, capturing the nuanced interplay of tradition and contemporary culture.

My photography is characterized by a cinematic aesthetic, emphasizing moody tones, dynamic lighting, and genuine expressions. I strive to tell compelling stories through visuals that resonate with authenticity and depth.

I approach photography with an open mind, embracing spontaneity to capture candid moments that reveal the true essence of my subjects. This adaptability allows me to document the unexpected, bringing a fresh and genuine perspective to each project.