Per Zennstrom is a contemporary fashion photographer and filmmaker exploring the intersection of pop-culture, technology and new media and how they interact with business.
Per has always been attracted to the facets of fashion photography: popular culture, the creation of image, the quest for new ideas, and a business that always exists in the present. Pop-culture with all it's sometime conflicting facets plays an important role in his creative universe, be it film, design, the "business" itself, the web 2.0, new digital media and tech.
Thriving on the ephemeral and fleeting aspects of this sometimes fickle environment he tries to turn these "limitations" into opportunities. He began calling himself a photographer in 1992 when he moved to Paris. Before that, however, he had already studied at the School of Photography at Göteborg University, worked as master photographer Björn Keller’s assistant, and done freelance assistance work in New York for several years—as an assistant to Steven Meisel among others...
Per was active shooting in Paris for 13 years, with assignments for all the big clients, like Dior, Guy Laroche, Nina Ricci, and Absolut Vodka. He moved to Stockholm in 2005 but quickly continued on to the vibrant art capital Berlin in 2008. distinctive trademark is the chic with a somber undercurrent. He calls it “Edgy Elegant,” a precise description of photography that is both sophisticated and incisive.
It's a look that Per Zennström is aspiring to which means a good dose of classic fashion photography + a twist to give it a special edge.
"If the girls look beautiful You can do almost anything after that"
Fahion Photography in 2018
Lately I’ve been hard at work trying to formulate and put into words the reasons any ambitious brand or organisation should trust me with their visual communication.
What makes me different than any other photographer or filmmaker out there? What is it that really sets me apart? What are the unique values that I offer my partners and clients?
I think it’s well established now that photography has become a commodity, like pasta or soft drinks, with a plethora of image makers offering their images and services for almost nothing and often for free, just in exchange for that elusive “exposure” or “it will be good for your career”
Rates are falling and many photographers feel that they have to take part in this “race to the bottom” I do not think you have to.
Instead, as a creative, you have to take a long hard look at yourself and find out what makes your offers truly unique and what is the change or transformation you offer brands?
I have come to realize that one of my core strengths is that can get almost any project off the ground. I have the ability to turn almost any ideas into reality. I simply get things done!
What is the change, or transformation that I will make happen?
I help brands transform and move up to a totally new level. I’ll help brands look cool, sexy and chic.